Silhouette previews customer-satisfaction seminar

The seminar is a participatory training program initiated by Silhouette's Alliance for Value and Excellence program in response to requests from the company's business partners for customer-satisfaction-based sales training.

The special preview session was facilitated by Jim Ullery, president of Albany, NY-based Center for Organizational Energy, and Debra Severson, director-strategic programs and account support for Silhouette. Ullery, a trainer and business consultant for more than 20 years, worked with Silhouette and its key customers to adapt sales and communication methods for optical dispensers.

The methodology behind "Increase sales through customer interaction" applies a process of questioning and active listening to identify customer needs. Eye-care professionals can use the process to improve communication, relationships, and, ultimately, sales.

After the workshop has been successfully field tested, it is slated for an official rollout in spring 2008.