
|Articles|November 1, 2002
Santen hopes to build its presence through collaboration
Author(s)Mark L. Dlugoss
Napa, CA-When Santen Inc. entered the U.S. marketplace, the company's initial corporate campaign featured a bright-eyed, smiling little girl named Molly. The little girl was the focal point of the campaign that was entitled, "Protecting the Joy of Sight."
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