Article

Positioning the value of your service in ophthalmology

With the advent of improved diagnostic testing and new technologically advanced refractive IOLs, are patients willing to elect more premium options and pay for these services with fees? If so, how can a practice position itself to show value in these services both inside and outside the office? It is the purpose of this article to look at this question and propose steps for positioning services both to the staff internally and to patients externally.

Newsletter

Don’t miss out—get Ophthalmology Times updates on the latest clinical advancements and expert interviews, straight to your inbox.

Related Videos
(Image credit: Ophthalmology Times) CCOI sets the stage for global ophthalmic innovation at Stanford Summit on July 23
(Image credit: Ophthalmology Times) Accelerating eye health innovation through CCOI – Stanford Summit
(Image credit: Ophthalmology Times) 50 years of ophthalmology: What changed the game (Part 2)
(Image credit: Ophthalmology Times) 50 years of ophthalmology: What changed the game? (Part 1)
© 2025 MJH Life Sciences

All rights reserved.