JJVC unveils natural beauty eye enhancement contact lenses

Jacksonville, FL-Johnson & Johnson Vision Care (JJVC) announced the initial launch of 1-Day Acuvue Define brand contact lenses with Lacreon Technology, a new category of eye enhancement contact lenses that accentuate natural beauty while helping to support a healthy eye.

According to the company, “The innovative brand, already the number-one beauty contact lens in Asia, is now available at a limited number of independent eye doctors’ offices, with expanded product availability in the United States to follow in the first half of 2015.”

Further reading: CMS grants statuses to VisionCare, Omeros products

The company explained that the new lenses address a significant unmet need for natural-looking eye enhancement, citing the 2013 Gallup Study of the U.S. Consumer Contact Lens Market, which showed that one in three vision corrected teens/adults (32%) express a strong interest in purchasing a contact lens that enhances the natural beauty of their eyes.

JJVC said the new brand has sophisticated iris-inspired designs that combine an outer darker limbal ring to give eyes greater definition by creating contrast between the iris and sclera,  and an inner translucent light-effects pattern to add depth and definition without changing the eye’s natural color.

Independent research shows that people are more attracted to women and men with pronounced limbal rings, as limbal rings are associated with a healthy and youthful appearance.

The lenses will be available in plano and vision correction ranges from +1 to -9 with a base curve of 8.5 and diameter 14.2mm, and is being introduced in three styles to complement all eye colors: 

·      Natural sparkle

·      Natural shimmer

·      Natural shine           

 “(The lens) provides personalized eye enhancement that uniquely interacts with each iris pattern,” said Millicent Knight, OD, head of professional affairs, JJVC, United States. “It is not a colored contact lens, colored contact lenses usually have opaque and pixelated, patterns that mask the natural beauty of the eye. (These lenses) offer subtle, natural-looking enhancement that allows the beauty of the eye to shine through.”

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