Four Eyes pride

September 7, 2011

Essilor has declared Sept 5-11 as ?Four Eyes Pride Week? to encourage consumers to wear their glasses with pride. Essilor and one of its proprietary brands of lenses (Airwear) have partnered with author and artist Mary Engelbreit to ask people to change their Facebook profile pictures for the week to one of themselves wearing glasses

Dallas-Essilor has declared Sept. 5 to 11 as “Four Eyes Pride Week” to encourage consumers to wear their glasses with pride. Essilor and one of its proprietary brands of lenses (Airwear) have partnered with author and artist Mary Engelbreit to ask people to change their Facebook profile pictures for the week to one of themselves wearing glasses.

During Four Eyes Pride Week and throughout September, Essilor and Mary Engelbreit are also asking parents to visit www.Facebook.com/AirwearLenses to enter the “Breit Eyes” contest. Entries should consist of photos of children being “lighter, safer, or greener” while wearing glasses.

Parents have a chance to win one-of-a-kind prizes from Mary Engelbreit, including an original sketch by Engelbreit in the likeness of the child in the winning photo, plus a trip to tour Engelbreit’s St. Louis studio.

One of Englebreit’s characters is the bespectacled Ann Estelle, and Engelbreit herself wore glasses as a young girl and attributes her beginnings in art to being able to see details of the world around her clearly for the first time.

The Breit Eyes Facebook contest began Sept. 1 and ends Sept. 30. For more information about Four Eyes Pride Week and the Breit Eyes Facebook contest, including the official rules, visit www.Facebook.com/AirwearLenses or www.LighterSaferGreener.com.

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