Brochures offer info on age and eyes

May 18, 2011

Two new brochures from Transitions Optical Inc. provide information and statistics on the types of eye and overall health issues common among older and younger populations. Consumers are encouraged to schedule regular eye exams and ask about eyewear options to enhance and protect their vision.

Pinellas Park, FL-Two new brochures from Transitions Optical Inc. provide information and statistics on the types of eye and overall health issues common among older and younger populations. They also encourage consumers to schedule regular eye exams and ask about eyewear options to enhance and protect their vision.

The brochures, “Adult Eyes” and “Kids Eyes,” are an expansion of the company’s “What to Expect” brochure series that already includes “African-American Eyes,” “Asian Eyes” (in English and Mandarin), and “Hispanic Eyes” (in English and Spanish).

“Just like ethnicity is a risk factor for many eye health issues, age can [affect] what vision problems you’re more likely to face,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “We created the adult- and kid-focused brochures to help eye-care professionals educate patients further, regardless of race or ethnicity, about what’s happening to the eye throughout life and simple ways to protect and enhance vision.”

Eye-care professionals can display the brochures in-office or distribute them during community fairs or local health events.

All brochures within the “What to Expect” series are available free of charge through Transitions Optical Customer Service at CService@Transitions.com or 800/848-1506. Printable PDF versions also are available online at www.Transitions.com/PRO.

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