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Bausch & Lomb raises awareness for breast cancer with contact lens case

September 5, 2008

In an effort to raise awareness for breast cancer, Bausch & Lomb will be giving away 40 limited-edition pink crystallized Swarovski Elements contact lens cases.

Rochester, NY-In an effort to raise awareness for breast cancer, Bausch & Lomb will be giving away 40 limited-edition pink crystallized Swarovski Elements contact lens cases exclusively online at www.ReNuCares.com during October Breast Cancer Awareness Month.

"Crystallized Swarovski Elements is known for its legendary crystal artistry. It has transformed a functional contact lens case into a unique work of art that contest winners will be able to use and admire at the same time," said Lisa Van DeMark, vice president, marketing, U.S. Lens Care.

"We wanted to create something memorable and elegant for Breast Cancer Awareness Month this October. We're proud to partner with Bausch & Lomb in recognition and support of Susan G. Komen for the Cure," says Stephan Toljan, vice president of marketing for Crystallized.

The contest, launched Sept. 2, will end Oct. 31. Visitors who download a coupon for the company's contact lens solution (ReNu MultiPlus) will be entered automatically for a chance to win one of the limited-edition contact lens cases. No purchase is necessary to be entered to win. Bausch & Lomb will notify winners by Nov. 15.

Bausch & Lomb will also donate $1 to Susan G. Komen for the Cure for every coupon that is redeemed at a retail store.