App, Web site promote UV protection

Alexandria, VA-The Vision Council has launched an iPhone application (PackLists) and Web site to help people protect their eyes from the harmful effects of ultraviolet (UV) radiation exposure.

The effort is part of the organization’s 3-year campaign, “UV Been Missing Something.”

The new app offers UV levels in cities around the country and generates a suitcase-packing list customized to a traveler’s gender and destination. The Web site, www.uvbeenmissingsomething.com, includes an interactive UV map, tips for selecting the best types of sunglasses for various sports and activities, and the report “Hidden Dangers of UV: Keeping Your Eyes Safe,” which explains the factors that exacerbate exposure risks and highlights an index of UV intensity in cities across the country.

“Despite the danger, less than one in three Americans make the link between UV rays and eye damage,” said Ed Greene, the organization’s chief executive officer. “We created this app and other tools to ensure that people understand how to protect their eyes whenever they’re outside all year long.”