Article
There is a growing awareness that business strategies used in the fashion industry can be applied successfully in the ophthalmic market.
How we, as optical professionals, present fashion and high-end frames can make or break the economic potential of a dispensary. Being able to communicate the differences between frames-and what makes them special-is crucial for success.
Applying six proven steps can enable you to up your fashion cred and increase your sales of high-end eyewear.
For example, if "tuff Harley" or way-outside-the-box fashions are in vogue in clothing and accessories, the optical transfer would be a "Geek Chic" look-bold, heavy eyewear designs. Adding precious materials, such as wood, chrome, and buffalo horn, help create a partnership between a current fashion trend and luxurious eyewear made of natural materials.
STEP 2: Match fashion looks with frame styles such as "Geek Chic," "Business," "Sporty," and "Weekend Glam."
Don’t miss out—get Ophthalmology Times updates on the latest clinical advancements and expert interviews, straight to your inbox.