Editor’s Note: Welcome to “Let's Chat,” a blog series featuring contributions from members of the ophthalmic community. These blogs are an opportunity for ophthalmic bloggers to engage with readers with about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform. The series continues with this blog by Donna A. Suter, president of Suter Consulting Group. The views expressed in these blogs are those of their respective contributors and do not represent the views of Ophthalmology Times or MJH Associates.
Would your patients walk 500 miles for an eye health appointment? If you can’t hear the music embedded in this blog, start your internal audio of the Proclaimers’ hit “I’m Gonna Be (500 Miles)” now.
Think about how an army of devoted, sold-out fans compares to your patients.
Why isn’t devotion a thing in eyecare and premium eyewear purchases? It is with other lifestyle enhancement items. Doesn’t every Apple store have a line of devoted fans outside when a new product is introduced? Why doesn’t that happen when you introduce new spectacle lens technology?
One barrier may be the way you and your staff talk about your services. For example, “Optical is just a convenience. We do mainly medical in my practice.”
I’m not saying it’s not important. You are saving vision and that’s your jam. Please continue to expand your skills. What I am saying is that do not do so at the expense of total patient care.