Europe versus Brazi
As a doctor and travel enthusiast, Dr Finamor has a unique lens with which to see the world. So, how does she explain the differences between European ophthalmology and the practice in Brazil, her native country?
She actually sees similarities in the two having spent so much time in both: “Fortunately Brazil has excellent ophthalmology, good teachers and universities! We need more support in our research. I can say that European ophthalmology is more similar to Brazilian than American.”
She added: “We need to work hard to have vacations and travel around the world. And Brazil is a ‘hotter’ country, like the people. Maybe we have a closer approach to our patients than the European ophthalmologists. For example, in Brazil we still do not have optometrists and most of our patients come just to review the glasses.”
So where will her success with Instagram take her next? “I really don't know what’s next for me but I may have an Instagram which focuses on published papers. I already established @Evidencebasedmedicine, but I still don’t have the time to dedicate to it. With a husband and three children, I’m very busy!”
Her advice to other ophthalmologists looking to enter the two-dimensional world of social media is to “keep it real”: “Try to make it not too professional and not too clinical, to gain followers. Your site should be like a dedication pleasure.”