What should the P.S. contain?
Well, in effect, the P.S. is simply a summary of what your fall campaign is all about. Your post script needs to contain the following in as few words as possible:
- What the reader stands to lose (the patient’s problem)
- What the reader stands to gain (the solution you offer)
- The urgency factor. In the case of your fall campaign, this is the deadline.
Not only does the P.S. do the vital job of summarizing, but because it’s the last thing that’s read, it’s also one of the three things that your patients remember.
Still want to leave the P.S. out of your end-of-year communication pieces? Go buy that red stamp before you forget!
1. 2015 Marketing Chart: How do customers want to communicate? Daniel Burstein, Senior Director of Editorial Content, MECLABS Institute https://www.marketingsherpa.com/article/case-study/customer-communication-by-channel