As part of a transformation to one of the pioneering eye banks in the country, Tissue Banks International (TBI) recently underwent a formal rebranding, changing its name to KeraLink International. This move included shedding the musculoskeletal portion of operations to concentrate on dramatically increasing the number of sight-saving procedures performed globally, explained Douglas Furlong, KeraLink’s president and chief executive officer.
The new name is formed from “kera,” short for kerato (evoking the cornea), and “link” for all of the links that must come together—surgeons, researchers, benefactors, donors and their families, and recipients—to achieve the goal of reversing corneal blindness through transplantation, Furlong said.
The restructuring and rebranding resulted from a review of operations begun by the board of directors in 2014, he explained.
Though the musculoskeletal program was successful, the board concluded that divesting it and returning to the organization’s roots would do more to address unmet health needs around the world.