Well-known for his work as a consultant and medical monitor for VISX, which was later acquired by AMO, Dr. Greenberg played a key role in the acquisition process.
According to Russ Trenary, president and chief executive officer (CEO) of InnFocus Inc., Miami, Dr. Greenberg not only played a role in the development of the excimer laser, but also was among the first to volunteer any level of help for the management team during the acquisition of VISX.
“His expertise was crucial to us and his demeanor provided a welcome harbor at all times,” he said.
Jim Mazzo, CEO of AcuFocus, Irvine, CA, and former CEO of AMO, remembers how comforting and reassuring Dr. Greenberg was to him during the AMO/VISX transition:
“My favorite Ken story is when we bought VISX,” he recalled. “We just had a very long couple of days with the integration [when] Ken saw me sitting by myself completely wiped out.
“He came over, put his arm in my shoulder, and said: ‘Jim, we will have some fun. This is a great business.’
“That's all it took,” Mazzo said. “He was a great man and great friend.”
Dr. Greenberg was also a mentor to many physicians in the ophthalmic community. Sarah Baroody, MD, who has been in a solo private practice (Danbury, CT) since the beginning of her career, said Dr. Greenberg was the most experienced mentor she could have had. She could always approach him with a difficult scenario, whether it related to a complicated diagnosis, surgery, or a practice management issue.
“Most of the time he was simply reassuring me that indeed I already knew what to do, in his very supportive way,” Dr. Baroody said. “If I was at a loss, he always had a succinct and simple way of helping me see how to manage a problem. I'm aware that many people did not get to know him in this way, and I feel most lucky to call him my friend.”