Share Your Vision
Kevin McCarthy, in his book, On-Purpose Person, helps the reader answer these questions.
- Why do I exist? (Purpose)
- How am I to live out my purpose in my professional life? (Mission statement)
Now share the practice’s mission statement with your entire office. This will probably take about four hours and I suggest this be done away from the office. During this ½ day session, everyone in the practice will be asked to adopt strategies that support the owner’s mission statement and set tactical goals accordingly.
This top-down approach to strategic planning is recommended because your team wants to please you. The pace of change and achievement is set by practice leaders and begins with strategic planning.
Salsbury’s book is literally a step-by-step how-to guide. When the owner is centered and knows what he or she wants, the practice follows. During a retreat, key players buy into the owner’s vision. Often, it’s the insights of these key players that help the owner have clarity.
The owner’s life purpose and the practice’s overarching mission statement will be the calibrating factors for all practice decisions. For example, the owner’s heartfelt desire to retire early with discretionary income to travel abroad may not align with the practice’s long-term participation in certain managed care plans.
On the other hand, striving to provide quality, affordable healthcare to everyone in your community parallels accepting many managed care plans nicely.
A mission statement underpinned by core values and amplified with strategic statements leads to tactical clarity in everything from deciding which managed care plans to accept, to setting employee pay scales, to deciding what type of artwork to buy.
Now, are you excited about 2017? Enjoy the journey of becoming the best practice possible.