3. Posting testimonials and reviews (and more reviews)
The Tried and True… isn’t, for Millennials at least. Fully 84% of Millennials don’t trust traditional advertising, as reported by the McCarthy Group. So what do they trust? Reviews. Reviews, reviews, and more reviews. And not just any review will do. Millennials are savvy, if the reviews aren’t recent or believable, they’ll ‘bounce’ (no translation needed, you get the gist).
All online reviews should be prominently displayed on separate and individual pages of your website and promoted throughout your site, with direct access from the main navigation. The reviews should come from credible third-party review sites such as Yelp, Google, RateMDs, Vitals, HealthGrades, and others. The current best practice is to have a reviews feed on the site, which ensures a constant flow of recent reviews.