Success depends on reaching new LASIK candidates in ways that make sense to a new generation. Old-school print or radio marketing efforts may miss their mark with millennials.
My practice utilizes search engine optimization techniques and other digital marketing strategies, but what’s had the most impact has been encouraging our patients to review us on Yelp!
Right after the procedure, they are seeing well and thrilled with the experience—and happy to post a review. It becomes a self-feeding loop because those reviews are read by young people who trust the Yelp! platform.
Surgeons have a large new pool of candidates for LASIK and current technology that affords the opportunity to capture and treat more of them, achieving better outcomes than we did with earlier wavefront technology. iDesign-guided LASIK treats the widest range of refractive error, has an immediate wow factor, and can be enhanced easily when needed.
The biggest reason I believe LASIK will continue to dominate the refractive surgery marketplace is that it is aberrometry-driven and truly custom, which will continue to be attractive to our patients.
1. Khalifa MA, Ghoneim A, Shaheen MS, et al. Comparative analysis of the clinical outcomes of SMILE and wavefront-guided LASIK in low and moderate myopia. J Refract Surg 2017;33:298-304.