Optical dispensaries are often treated as the “stepchildren” of eyeÂcare practices. This need not—and should not—be the case.
Studies show that close to 65% of the adult U.S. population wears prescription glasses. The optical shop can be an important part of the revenue stream and—if maintained and managed well—can help retain the current patient base and even drive new patient referrals.
More than ever, practices need to step up their game. The ease of buying glasses and frames online is cutting into the profits of many optical dispensaries, as “spectacle e-tailing” has become a force with which to be reckoned. There also is increasing competition from big-box retailers.
Following are tips toward making the optical dispensary stand out from the competition and compelling patients to stay in-house. Like a lot of improvement projects, this involves honest answers to tough questions.